Seeking talent near: Chicago, IL; Kansas City, MO; Tulsa, OK; Oklahoma City, OK; Milwuakee, WI
The Regional Marketing Liaison (RML) Daybue role is a senior in-market position within the US commercial organization that will focus on commercial KOL engagement to gain insights into regional opportunities and provide a bridge between regional markets and headquarters, speaker development and refresher training for disease state (and product, when appropriate), and will support the execution of approved educational programs.
The RML will develop strategies and implementation plans directed towards important and influential external stakeholders in their area. Regional Marketing will liaise with other field-based professionals, within approved SOPs, including but not limited to RBLs, ABMs, Market Access Account Executives and MSL's, as appropriate, in addition to home office-based colleagues in Marketing, Sales, Market Access and Medical Affairs.
The position will report to the Director, Daybue Regional Marketing and be part of the US Daybue HCP Marketing team. If you’re looking for a role that combines strategic thinking, cross-functional collaboration, and the chance to shape the future of marketing in a rapidly growing company, this is the perfect opportunity for you!
Primary Responsibilities:
Drive brand advocacy; establish/reinforce Acadia as a trusted, enduring partner amongst thought leaders in Rett Syndrome and beyond.
- Develop deep clinical and commercial knowledge of the Rett market; understand the treatment and market dynamic in their specific regions.
- Drive results in key areas, including KOL relationship management, refining our approach to insights collection/reporting and advocacy development, speaker identification, training and management, and regional marketing efforts.
- Executes physician engagement activities in the field and at key congresses.
- Executes key market development plans/tactics for pending indications/approvals.
- Engages with national and regional thought leaders to impact education and drive brand advocacy of Acadia product offerings; works with regional teams to identify and cultivate ‘emerging KOLs across different specialties.
- Serves as commercial liaison on thought leader engagement across departments including ELT, Sales, Medical Affairs/MSL, and Marketing.
Regional Marketing
- Works with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution.
- Develops/executes region specific tactics tailored to regional needs/objectives; develops novel marketing solutions to address regional (customer) needs.
- Manages marketing projects and budgets associated with any regional key customer activities.
- Interprets and translates scientific clinical data and market research insights into commercial TL strategy aligned to Daybue Brand strategy.
- Provides field-based training for sales, when needed.
- Balances customer-facing time and managing marketing projects.
- Executes Account Coordination with all Matrix Partners
- Responsible for monitoring account-level execution, identifying gaps, and driving coordination.
- Works closely with RBL and regional leads to align on top accounts, regional marketing priorities & needs.
Peer to Peer Program Management
- Creates appropriate branded and unbranded speaker program content.
- Develops physician speakers to provide high-quality speaker programs on disease state and product, when appropriate
- Provides refresher and follow up training to speakers on approved speaker materials.
- Ensures appropriate and compliant execution of speaker programs.
- Monitors speaker performance at live programs
- Provides field-based training to speakers on speaker programs when needed.
HCP Congresses Planning & Execution
- Leads planning and execution of Acadia’s presence at assigned national and regional HCP conferences and scientific meetings in collaboration with home office marketing.
- Identifies novel opportunities to partner with national and regional professional HCP associations to drive disease and product education.
- Formalizes meetings (live, virtual, Congress) with senior leadership and KOLs.
Insight generation
- Identifies/monitors regional clinical dynamics by leading regional advisory boards strategy and execution. Facilitates cross pollination of best practices and highlights emerging issues to find solutions. Generates insights through use of secondary data, market research, and analytics and translate these into external expert strategy and tactical plan development.
- Works with/among related (internal) functions (Market Research, medical, New Product Planning, etc.) to facilitate/share insights for in line product(s). Facilitates market development/insights for pipeline assets.
- Ensures that all Medical Legal Review (MLR) processes are followed, and all programs are compliant with legal guidance and corporate policies.
- Measures impact of TL marketing activities on a continual basis and adjusts course where appropriate.
- Develops/Manages regional thought leader engagement promotions budget and vendors.
- Conducts all aspects of business in compliance with Acadia's values, policies, SOPs, and the laws, regulations and codes that apply to our business.
Education/Experience/Skills:
Bachelor’s degree in marketing, health care, business administration or equivalent combination of relevant education/experience may be considered. Strong biopharmaceutical experience in sales, sales training, thought leader liaison or marketing roles. Minimum 8 years’ experience in Neurology; rare disease and pediatric neurology experience strongly preferred. Requirements include:
- Scientific and clinical acumen, ability to engage with national KOLs on key topics, Vendor/budget management, executive presence, ability to influence without authority, organizational skills, excellent written/oral and planning skills.
- Scientific acumen: Demonstrated ability learning and discussing complex scientific and clinical concepts.
- Ability to work successfully in a dynamic, fast paced, collaborative environment.
- Negotiating skills, specifically with business partners or management and influencing senior level leaders regarding matters of significance to the organization.
- Proficiency at creating and communicating a clear vision among team members, effectively aligning resources and activities to achieve functional area and/or organizational goals.
- This is a field-based role. Approximately 60% local/regional travel required by business which may include weekends so proximity to a major airport within the territory is a must to ensure quick connectivity to air transport hubs.
- Experience with thought leader engagement, ad boards and speaker's bureau strongly preferred.
- Experience working with agency partners and managing resources through medical/legal/compliance review process,
- Ability to inform strategies, develop tactics and execute against strategic plans under short timelines that will help to achieve the desired goals.
- Strong business acumen. Understands market dynamics, business drivers, corporate goals and impact on strategy.
- Effective verbal and written communication skills and organizational abilities
- Self-driven with strong organizing and planning skills. Able to determine effective approaches and take the appropriate action based on the available information and consistent with the over-arching strategy.
- Experience collaborating with key internal functions around market development (new product planning, market research, etc.), preferred.
- Highly collaborative with the ability to manage multiple projects simultaneously.
- Business travel, by air or car, is regularly required; willingness to work evenings/select weekends is required
Physical Requirements:
This role involves regular standing, walking, sitting, and the use of hands for handling or operating equipment. The employee may also need to reach, climb, balance, stoop, kneel, crouch, and maintain visual, verbal, and auditory communication in a standard office environment and while working independently from remote locations. The employee must occasionally lift and/or move up to 20 pounds. This position requires the ability to travel independently overnight and/or work after hours as required by travel schedules or business needs. Ability to travel by car or airplane independently up to 70% of the time and work after hours if required by travel schedule or business issues.
In addition to a competitive base salary, this position is also eligible for discretionary bonus and equity awards based on factors such as individual and organizational performance. Actual amounts will vary depending on experience, performance, and location.
EEO Statement (US-Based Employees): Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every one of the qualifications in the exact way they are described in job postings. We are committed to building a diverse, equitable, inclusive, and innovative company, and we are looking for the BEST candidate for the job. That candidate may be one who comes from a less traditional background or may meet the qualifications in a different way. We strongly encourage you to apply, especially if the reason you are the best candidate isn’t exactly what we describe here.
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