Cookies Policy

This Cookies Policy applies to your use of our websites, mobile applications and any other website that links to this Cookies Policy (collectively, the “Site”).

Cookies and Data Collection Technologies

We use Cookies, Web Beacons (also known as pixel tags and clear GIFs) and other similar technology (together, “Data Collection Technology”) on our Site. A cookie is a small file which is placed on your device’s hard drive. Cookies allow our Site to complete functions such as remembering your preferences, identifying a user session, collecting information about your browsing habits, or show you advertising based on your preferences. Cookies are uniquely assigned to you and can only be read by a web server in the domain that issued the cookie to you. Cookies cannot be used to run programs or deliver viruses to your computer. A “Web Beacon” (also called a “pixel tag” or “clear GIF”) is a piece of computer code that enables us to monitor user activity and website traffic. To learn more about cookies and web beacons, visit

Your Control of Cookies

When you visit our Site you are immediately offered the option to decline non- essential cookies. You can also modify your browser setting to enable or decline cookies and you have the ability to delete cookie files from your hard drive.

Our Policy on Do Not Track Signals

a user does not want to have his or her online activity and behavior tracked. If a website that responds to a particular DNT signal receives the DNT signal, the browser can block that website from collecting certain information about the browser’s user. Acadia leverages third-party analytics and market performance tools in the administration of its consumer and professional websites. As a result, we have employed best practices and policies to respect browsers using the DNT signal. Acadia is respecting this tag through applied policies in software developed for Acadia as well as our use of tools to help provide better services and messaging to consumers and healthcare professionals. Acadia takes no liability for policies or failure to comply with the DNT signal from our partners or vendors.

Cookies Categories

Cookies do not typically contain any information that identifies a user, but other information that we hold about you may be linked to the information stored in, and obtained from, cookies. We categorize cookies by reference to their purpose. 

  • Strictly necessary – These cookies are essential for certain features of our Site to work These cookies do not record identifiable personal information, and we do not need your consent to place these cookies on your device. Without these cookies some services you have asked for cannot be provided. For example, Cookie ID, Device ID and IP address. We use these cookies on the legal basis of Legitimate Interest. 
  • Performance – These cookies are used to collect anonymous information about how you use our Site. We use Google Analytics, a web-based analytics tool that tracks and reports on the manner in which the Site is used to help us to improve it. Google Analytics does this by placing Cookies on your device. The information that the Cookies collect, such as the number of visitors to the website, the pages visited and the length of time spent on the Site, is aggregated. We also may use Data Collection Technology to collect information from the computer or device that you use to access our online services, such as your operating system type, browser type, domain and other system settings, as well as the language your system uses and the country and time zone in which your computer or device is located. 
  • Functionality – These cookies are used to provide services or remember settings to enhance your visit, for example text size or other preferences. The information these cookies collect is anonymous and does not enable us to track your browsing activity on other websites. 
  • Targeting and Advertising – These cookies are used by trusted third parties to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. Information contained in these cookies is anonymous and doesn’t contain your personal information. If you would like to opt-out of tracking for advertising purposes, you may do so by following: (i); (ii) the Network Advertising Initiative at:; or (iii) the European Interactive Digital Advertising Alliance at: For more information on how to disable tracking for certain web browsers and mobile devices, visit

Session Cookies and Persistent Cookies

There are two types of functionality cookies, session cookies and persistent cookies. Session cookies expire when you close your browser or if you stay inactive for a certain time. Persistent cookies will persist even after the browser is closed. Persistent cookies are used to remember you so that you don’t have to re-enter, for example, log-in information every time you revisit our Site. Both of these types of cookies can be deleted by you through your browser settings.

Managing Cookies

If you’d prefer to restrict, block or delete cookies placed by our Site, you can use your browser to do this. Each browser is different, so check the ‘Help’ menu of your particular browser to learn how to change your cookie preferences. If you choose to disable all cookies we cannot guarantee the performance of our Site and some features may not work as expected. 

We make every effort to respect your choices. However, we would recommend that you change your cookie settings via your browser. Your browser help function will tell you how to do this. 

Acadia Cookies 

Google Analytics: we use the following cookies in connection with Google Analytics 

  • Ga 
  • Gid 
  • _dc_gt 
  • _gat 
  • Collect 
  • Gcl_au 
  • Ads/ga-audiences 

To learn more about Google’s practices and to opt out, visit, and You can also disable Google Analytics on all websites by downloading the Google Analytics Opt-out Browser Add-on. Just type “Google Analytics Opt-out Browser Add-on” into your web browser to read about these processes. 

HotJar: we use a session and a persistent HotJar cookie: 

  • hgIncludedInSample 
  • hjid 

WordPress: we also use wordpress cookies for functionality and administration purposes for logged-in users. 

Social Media 

This site may use social plugins to enable you to easily share information with others. A number of technologies are offered by different providers to support website analytics and user tracking, including technologies offered by the providers below. 

If you wish to prevent or control the use of these technologies, please follow the links mentioned below with that particular third party:   

• Facebook [Facebook, Inc.] Privacy Policy, Plug-in, Opt-out 
• LinkedIn [LinkedIn] Privacy Policy, Opt-out 
• Twitter [Twitter Inc.] Privacy Policy, Plug-in, Opt-out