Senior Manager Marketing, Access Support Services
Please be aware that Acadia has a mandatory COVID-19 vaccination policy for all employees.
Manages the day-to-day planning and execution of the U.S. Patient Support Services (PSS) marketing strategy and initiatives, its tactical plans and activities aligned to CNS brand launches and/or inline upkeep for Consumer and HCP audiences. This position serves as an individual contributor within the Digital Excellence & Consumer Marketing function.
- Contributes to overall Marketing strategy development and annual budget planning.
- Serves as access marketing expert.
- Collaborates with Brand Marketing to ensure a seamless customer experience (patient/caregiver and HCP)
- Partners with the Market Access & Patient Support (MAPS) team to evolve and improve access and hub services, and implement brand-aligned strategies.
- Leads access marketing planning and implementation of strategies, messages, programs (e.g., sample programs, copay programs), and tactics (e.g., access website, customer-facing hub materials).
- Manages the tactical plans and activities of access marketing, including those supporting paid media.
- Monitors access website analytics and develops recommendations for subsequent website releases.
- Establishes KPIs and measurement criteria.
- Collaborates with the Patient Access Manager (PAM) team for process development, operations management, and ongoing training needs related to access services support.
- Evaluates innovative technologies and tactics aligned with marketing objectives.
- Partners with cross-functional partners on relevant market research to refine access marketing strategies and/or tactics to help generate and/or incorporate customer insights.
- Partners with and supports cross-functional departments/colleagues like HCP Marketing, Corporate Affairs, Sales, and Sales Training.
- Engages with AORs and supplier partners to drive tactical plan performance effectively and efficiently.
- Develops and delivers presentations as needed to commercial leadership and other internal groups.
- Participates in and adheres to MLR submission and review processes.
- Coordinates, manages and monitors project budgets.
- Adheres to all corporate policies and industry guidelines in a compliant manner.
- Other responsibilities as assigned.
Bachelor’s degree in Marketing or related field; MBA is a plus. Targeting 5 years of progressively-responsible experience in the pharmaceutical or biotech industry, including deep knowledge of the specialty insurance/payer landscape, including patient assistance programs. Experience with the design and implementation of access support services and/or strong understanding of the access support services environment. Deep understanding of the Medicare environment preferred. Experience in rare disease is a plus. An equivalent combination of relevant education and experience may be considered.
- Recent blockbuster brand experience, launch experience or major new indication launch experience
- Biopharma brand management and multi-channel tactical experience
- Demonstrated experience building multi-channel marketing campaigns
- Proven project management experience
- Demonstrated successes in one or more areas of marketing development, execution and measurement (e.g., market research, campaign development, program development, tactical implementation, return on investment analysis)
- Demonstrated experience directing partner suppliers
- Demonstrated ability to work in a dynamic, fast-paced team-oriented environment
- Demonstrated ability to interface/collaborate with other departments to achieve business goals
- Negotiating skills, specifically with business partners
- Skilled at effectively communicating department or area issues and results within and across functional areas, and delivering presentations of technical information concerning specific projects or timelines. Able to gain the agreement of others.
- Skilled at effectively leading a coordinated team effort and organizing resources to achieve team goals. Able to make and prioritize process and resource decisions based on overall team needs.
- Skilled at building effective relationships
- Ability to travel up to 30% of time
While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch, see, talk or hear in a standard office environment and independently from remote locations. The employee must occasionally lift and/or move up to 20 pounds. Employee must be fully vaccinated against Covid-19 in accordance with our policy. Ability to travel by car or airplane independently overnight up to 30% of the time and work after hours if required by travel schedule or business issue
What we offer you:
- Competitive base, bonus, new hire and ongoing equity packages
- Medical, dental, and vision insurance
- 401(k) Plan with a fully vested company match 1:1 up to 5%
- Employee Stock Purchase Plan with a 2-year purchase price lock-in
- 15+ vacation days
- 14 paid holidays plus one floating holiday of your choice, including office closure between December 24th and January 1st
- 10 days of paid sick time
- Paid parental leave
- Tuition assistance
Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every single one of the qualifications in the exact way they are described in job postings. We are committed to building a diverse, equitable, inclusive, and innovative company and we are looking for the BEST candidate for the job. That candidate may be one who comes from a less traditional background or may meet the qualifications in a different way. We would strongly encourage you to apply – especially if the reason you are the best candidate isn’t exactly as we describe it here.
It is the policy of Acadia to provide equal employment opportunities to all employees and employment applicants without regard to considerations of race, including related to hairstyle, color, religion or religious creed, sexual orientation, gender, gender identity, gender expression, gender transition, country of origin, ancestry, citizenship, age, physical or mental disability, genetic information, legally-protected medical condition or information, marital status, domestic partner status, family care status, military caregiver status, veteran or military status (including reserve status, National Guard status, and military service or obligation), status as a victim of domestic violence, sexual assault or stalking, enrollment in a public assistance program, or any basis protected under federal, state or local law.
As an equal opportunity employer, Acadia is committed to a diverse workforce. If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation. Furthermore, you may request additional support if you are unable or limited in your ability to use or access Acadia’s career website due to your disability, along with any accommodations throughout the interview process. To request or inquire about your reasonable accommodation, please complete our Reasonable Accommodation Request Form or contact us at [email protected] or 858-261-2923.
Please note that reasonable accommodations granted throughout the recruiting process are not guaranteed to be the same accommodation given if hired. A new request will need to be submitted for any ADA accommodations after starting employment.