June 8th, 2022 Marketing

Director, US Payer Marketer

San Diego, California, United States

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Please be aware that Acadia has a mandatory COVID-19 vaccination policy for all employees.

The Director will be responsible for planning and executing the payer strategy and payer resource development.  This person will play a key role in overseeing the promotional review process of unbranded and branded payer marketing materials, while ensuring alignment with HEOR/Medical Affairs, Marketing, Access & Reimbursement, Patient Support Services, and all other cross functional teams.

Primary Responsibilities

  • Support US market access strategies which include identification of key market issues and opportunities, critical success factors and brand strategies, key tactical programs and product positioning and messaging with both payer and Integrated Delivery Network/Centers of Excellence customer
  • Work collaboratively with Advocacy, Managed Markets, Market Development, HEOR/Medical Affairs, Sales, and Marketing to ensure alignment with overall access and commercial strategy and implementation of pull and push through programs
  • Support annual commercial brand planning activities relating to Managed Markets and/or Market Development team deliverables and budget request
  • In collaboration with supervisor, HEOR/Medical Affairs, Managed Markets and Market Development teams, develop annual Managed Markets and Market Development strategic and tactical plans, including identification of key issues and opportunities, strategies and critical success factors, tactics/materials, ROI, and budget
  • Identify Managed Markets and Market Development market research needs, align on market research plans with Market Research team and/or identified vendors to translate findings into access and commercial strategies
  • Evaluate market access performance against budget to ensure a cost-effective allocation of resources and appropriate management reporting, implementing metrics to evaluate use and impact of materials created
  • Responsible for representing A&R team’s Managed Markets and Market Development materials including print and digital materials in Medical/Legal/Regulatory approval process, obtaining approval
  • Facilitate training for the Managed Markets and Market Development teams with support from vendor(s) and/or Acadia training team. Track roll-out of key deliverables and coordinate follow-on training and/or support materials, as needed
  • Identification of and input into the selection of all vendors/agencies and their successful and effective management
  • Active and consistent participation in cross-functional Lifecycle Management, Business Development, and Marketing initiatives to ensure access and affordability perspectives are considered and reviewed in planning and development of portfolio
  • Ensures that all actions, and those of the team, both internally and through vendors working on Acadia’s behalf, are in compliance with all laws, regulations, policies and demonstrate Acadia values.
  • Other responsibilities as assigned


  • Bachelor’s degree in marketing, business, health policy, scientific or related field; advanced degree or MBA preferred
  • Targeting ten (10) years of payer marketing, access, managed markets, market development, and/or account management experience in a US pharmaceutical or biopharmaceutical organization, ideally in leadership roles
  • An equivalent combination of relevant education and experience may be considered.  Experience in CNS and/or rare disease products strongly desired
  • Strong capabilities in strategic thinking, problem solving and creativity and able to effectively apply those skills to product positioning and messaging
  • In-depth knowledge and understanding of the drug development, regulatory review and commercialization processes for specialty products, including limited distribution
  • Strong team-orientation with the ability to influence, lead, negotiate and work effectively at all levels in a matrixed and multi-cultural environment
  • Able to maintain a consistent focus on ensuring strategic alignment for commercial success
  • Track record of successfully defining market issues and opportunities and developing successful marketing campaigns
  • Highly-developed communications skills (written/verbal) and interpersonal savvy
  • Earns and maintains the trust of others by acting consistently with their words, both internally and externally
  • Proven active listening skills and the ability to distill complex issues and present them in a clear, concise and easy to understand manner
  • Ability to challenge the status quo and drive organizational action
  • Organizational and political agility
  • Unquestionable personal code of ethics, integrity, diversity and trust
  • Success with navigating within varying degrees of ambiguity in a fast-paced environment
  • Ability to support multiple programs across the organization and to gather inputs, create alignment and to ensure delivery of project
  • Experience working closely with executive management in various work situations
  • Safeguards the interest of the organization by ensuring that all information is treated in compliance with regulations, rules and policies
  • Makes decisions in the best interest of the organization and is agile with uncertainty
  • Position may require travel up to ~20% of the time\

Physical Requirements

While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch, see, talk or hear in a standard office environment and independently from remote locations. Employee must occasionally lift and/or move up to 20 pounds.   Ability to travel independently overnight up to 20% of the time and work after hours if required by travel schedule or business issues.


What we offer you:

  • Competitive base, bonus, new hire and ongoing equity packages
  • Medical, dental, and vision insurance
  • 401(k) Plan with a fully vested company match 1:1 up to 5%
  • Employee Stock Purchase Plan with a 2-year purchase price lock-in
  • 15+ vacation days
  • 14 paid holidays plus one floating holiday of your choice, including office closure between December 24th and January 1st
  • 10 days of paid sick time
  • Paid parental leave
  • Tuition assistance

EEO Statement:

Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every single one of the qualifications in the exact way they are described in job postings. We are committed to building a diverse, equitable, inclusive, and innovative company and we are looking for the BEST candidate for the job. That candidate may be one who comes from a less traditional background or may meet the qualifications in a different way. We would strongly encourage you to apply – especially if the reason you are the best candidate isn’t exactly as we describe it here.

It is the policy of Acadia to provide equal employment opportunities to all employees and employment applicants without regard to considerations of race, including related to hairstyle, color, religion or religious creed, sexual orientation, gender, gender identity, gender expression, gender transition, country of origin, ancestry, citizenship, age, physical or mental disability, genetic information, legally-protected medical condition or information, marital status, domestic partner status, family care status, military caregiver status, veteran or military status (including reserve status, National Guard status, and military service or obligation), status as a victim of domestic violence, sexual assault or stalking, enrollment in a public assistance program, or any basis protected under federal, state or local law.

As an equal opportunity employer, Acadia is committed to a diverse workforce. If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation. Furthermore, you may request additional support if you are unable or limited in your ability to use or access Acadia’s career website due to your disability, along with any accommodations throughout the interview process. To request or inquire about your reasonable accommodation, please complete our Reasonable Accommodation Request Form or contact us at [email protected] or 858-261-2923.

Please note that reasonable accommodations granted throughout the recruiting process are not guaranteed to be the same accommodation given if hired. A new request will need to be submitted for any ADA accommodations after starting employment.