Associate Director Market Research
Please be aware that Acadia has a mandatory COVID-19 vaccination policy for all employees.
The Associate Director of Market Research is responsible for directing, leading, and carrying out primary and secondary market research, distilling and reporting findings and insights to facilitate and develop useful recommendations that address key business needs and objectives.
- Acts as a Strategic Thought Partner on Cross-Functional Teams
- Collaborates closely with marketing and other cross-functional team members to identify primary market research objectives, design the appropriate research instrument, and carries out market research studies in a cost-effective and timely manner
- Develops, integrates, and communicates practical conclusions and recommendations by using multiple analytic sources and subject areas
- Leads the design and execution of market research with key customer groups, including various healthcare providers, payers, advocacy groups, and patients and caregivers, across different treatment settings such as community clinics and long-term care facilities
- Responsible for all aspects of market research including initiation of the RFP process, vendor selection, study design, contract execution, budget and timeline management, and provides direction on the scope of services to be provided by such
- Independently leads all aspects of project planning, such as coordination, setting time lines, scheduling participant meetings, shaping conclusions and recommendations, presenting interim and final results, and communicating all project progress/initiatives to brand teams, senior management, and/or vendors, where appropriate
- Analyzes data and reports for integrity, accuracy, and fulfill Market Research ad-hoc requests for Executive Management, Marketing, and Business Development
- Researches and assesses companies in the Pharmaceutical and Biotech industries, including secondary research, competitive intelligence, and medical journal
- Maintains a comprehensive and current understanding of relevant therapeutic markets, by acting as the Subject Matter Expert in areas of responsibility, when required
- Handles external vendors and consultants to enable effective and efficient projects
- Ensures deliverables meet or exceed service-level expectations for quality, and timeliness
- Seeks out and analyzes new data views to find new market performance
- Perform other duties as assigned
- Bachelor's degree in business, management science, market research, or related field; MBA highly preferred. An equivalent combination of relevant education and applicable job experience may be considered
- 8+ years of experience in market research (primary research: qualitative and quantitative, and secondary research) and/or similar market analysis in a pharmaceutical environment required as well as in competitive intelligence and secondary data analysis required
- Experience leading market research for in-line products required
- Proven ability to lead market research projects related to brand positioning and messaging, market assessment, target segmentation, and competitive monitoring, using qualitative and quantitative methods
- Experience leading market research projects in support of a launch brand
- Rare Disease research experience is strongly preferred
- Strong presentation and communication skills; must be able to provide succinct, strategic, and practical insights to senior executives
- Deep knowledge of brand management related to the healthcare industry
- Knowledge of the lifecycle management (LCM) process, from the development stage to post regulatory approval, and the commercial analytics required to support the process
- Understanding key elements of revenue forecasting experience is highly desirable
- Knowledge of pharmaceutical market research data sources
- Strong understanding of all common marketing research frameworks and methods with proven ability to lead all phases of marketing research projects
- Demonstrated ability to interface/collaborate with other departments to achieve business goals
- Negotiating skills, specifically with business partners or management and influencing senior-level leaders regarding matters of significance
- Capacity to translate substantial amounts of data into insights, conclusions, and recommendations
While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch, see, talk or hear in a standard office environment and independently from remote locations. The employee must occasionally lift and/or move up to 20 pounds.
What we offer you:
- Competitive base, bonus, new hire and ongoing equity packages
- Medical, dental, and vision insurance
- 401(k) Plan with a fully vested company match 1:1 up to 5%
- Employee Stock Purchase Plan with a 2-year purchase price lock-in
- 15+ vacation days
- 14 paid holidays plus one floating holiday of your choice, including office closure between December 24th and January 1st
- 10 days of paid sick time
- Paid parental leave
- Tuition assistance
Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every single one of the qualifications in the exact way they are described in job postings. We are committed to building a diverse, equitable, inclusive, and innovative company and we are looking for the BEST candidate for the job. That candidate may be one who comes from a less traditional background or may meet the qualifications in a different way. We would strongly encourage you to apply – especially if the reason you are the best candidate isn’t exactly as we describe it here.
It is the policy of Acadia to provide equal employment opportunities to all employees and employment applicants without regard to considerations of race, including related to hairstyle, color, religion or religious creed, sexual orientation, gender, gender identity, gender expression, gender transition, country of origin, ancestry, citizenship, age, physical or mental disability, genetic information, legally-protected medical condition or information, marital status, domestic partner status, family care status, military caregiver status, veteran or military status (including reserve status, National Guard status, and military service or obligation), status as a victim of domestic violence, sexual assault or stalking, enrollment in a public assistance program, or any basis protected under federal, state or local law.
As an equal opportunity employer, Acadia is committed to a diverse workforce. If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation. Furthermore, you may request additional support if you are unable or limited in your ability to use or access Acadia’s career website due to your disability, along with any accommodations throughout the interview process. To request or inquire about your reasonable accommodation, please complete our Reasonable Accommodation Request Form or contact us at [email protected] or 858-261-2923.
Please note that reasonable accommodations granted throughout the recruiting process are not guaranteed to be the same accommodation given if hired. A new request will need to be submitted for any ADA accommodations after starting employment.