June 15th, 2022 Marketing

Senior Director Payer Marketing - Rare Disease

San Diego, California, United States

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Please be aware that Acadia has a mandatory COVID-19 vaccination policy for all employees.

Acadia recently announced positive ph3 results from Lavender 003 Pivotal Trial for Trofinetide in Rett Syndrome and is preparing for a US commercial launch. Rett syndrome is a debilitating neurological disorder that occurs primarily in females following apparently normal development for the first six months of life. Rett syndrome has been most often misdiagnosed as autism, cerebral palsy, or non-specific developmental delay. Rett syndrome is caused by mutations on a gene called MeCP24. Rett syndrome occurs worldwide in approximately one of every 10,000 to 15,000 female births. Typically, between six to eighteen months of age, patients experience a period of rapid decline with loss of purposeful hand use and spoken communication and inability to independently conduct activities of daily living. 

Position Summary:

The SDirector - Rare disease Access Strategy & Payer Marketing will play a critical role in launch of Trofinetide, potentially first and only approved treatment for Rett Syndrome, a rare neuro developmental disorder. This individual will drive the development and pull-through of brand value proposition, access strategy and tactics for payer audiences. This role will report to our SVP Trofinetide Franchise.

Key Responsibilities:

  • Lead Trofinetide launch payer & access strategy effort, development of and pull-through of brand value proposition and tactics for payer audiences focusing on timely access & reimbursement at launch
  • Drive development of tools to educate payers on the Rett burden of disease, spectrum of disease, patient journey
  • Lead development of tools to drive product awareness, reimbursement and pull-through across US payers, particularly State Medicaid plans, Managed Medicaid, Medicare and commercial at launch
  • Key contributor to the strategic pricing workstream for Trofinetide
  • Identify gaps in current market access understanding and develop plans to gain direct payer insights through primary research, advisory boards, etc.
  • Collaborate with HEOR in the development of payer evidence needs and ensure it is integrated into the Medical/HEOR evidence plan
  • Contribute to Market access field team’s efforts in development and execution of comprehensive payer outreach plan pre and at launch.
  • Provide input to the patient services team to help design hub reimbursement services that maximize patient access
  • Align with the Trofinetide brand team to develop messaging to effectively communicate value to payers
  • In collaboration with Trade relations team, supply chain and finance contribute to decisions related to data feeds, optimizing specialty distribution
  • Leads design and development of necessary training materials and training programs to ensure the managed markets field team is well prepared to execute their plan of action
  • Align organization on metrics to assess impact of key market access strategies and tactics
  • Manage external payer marketing agency work to develop and support customer materials
  • Drive annual brand planning, forecasting and budgeting process for payer and channel customer segment
  • Partner with New Product Planning and Business Development functions to inform market access inputs and strategies for early-stage / pipeline assets
  • Supports gross to net model calculations, accurate and timely submissions of all government price reporting obligations


  • Bachelor's degree in marketing, health care, business administration or related; Master's degree preferred
  • Requires minimum of  years of progressively responsible experience within managed markets, access functions in industry

Must possess:

  • Full functional knowledge of the US Reimbursement landscape for pharmaceutical products, including private and state payer programs
  • Expertise and deep understanding of State Medicaid and managed medicaid dynamic and landscape
  • Previous rare disease launch experience in the U.S. Experience supporting launch of new products, exceeding access goals
  • Ability to build relationships with Managed Care, Trade, Government executives
  • Ability to work effectively in a cross functional matrix environment
  • Good understanding of regulatory, legal, compliance requirements for success
  • Capable analytical abilities and project planning skills
  • Strong ability to effectively communicate in verbal, written, and presentation form
  • Skilled at negotiating with business partners or management and influencing senior level leaders regarding matters of significance to the organization
  • Proficient at creating and communicating a clear vision among team members effectively aligning resources and activities to achieve functional area and/or organizational goals
  • Ability to travel up to 30% of time


  • CNS Experience (rare or non-rare)


Establishes strategic plans for designated function(s) and may participate with others in management to align objectives across the organization. Works on complex issues where analysis of situations or data requires an in-depth knowledge of functional area(s) and related organizational objectives. Erroneous decisions will have a serious impact on the overall success of functional, or company operations.

Physical Requirements:

While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch, see, talk or hear in a standard office environment and independently from remote locations. Employee must occasionally lift and/or move up to 20 pounds. Ability to travel by car or airplane independently up to 60% of the time and work after hours if required by travel schedule or business issues.

#LI-hybrid #LI-MS1

What we offer you:

  • Competitive base, bonus, new hire and ongoing equity packages
  • Medical, dental, and vision insurance
  • 401(k) Plan with a fully vested company match 1:1 up to 5%
  • Employee Stock Purchase Plan with a 2-year purchase price lock-in
  • 15+ vacation days
  • 14 paid holidays plus one floating holiday of your choice, including office closure between December 24th and January 1st
  • 10 days of paid sick time
  • Paid parental leave
  • Tuition assistance

EEO Statement:

Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every single one of the qualifications in the exact way they are described in job postings. We are committed to building a diverse, equitable, inclusive, and innovative company and we are looking for the BEST candidate for the job. That candidate may be one who comes from a less traditional background or may meet the qualifications in a different way. We would strongly encourage you to apply – especially if the reason you are the best candidate isn’t exactly as we describe it here.

It is the policy of Acadia to provide equal employment opportunities to all employees and employment applicants without regard to considerations of race, including related to hairstyle, color, religion or religious creed, sexual orientation, gender, gender identity, gender expression, gender transition, country of origin, ancestry, citizenship, age, physical or mental disability, genetic information, legally-protected medical condition or information, marital status, domestic partner status, family care status, military caregiver status, veteran or military status (including reserve status, National Guard status, and military service or obligation), status as a victim of domestic violence, sexual assault or stalking, enrollment in a public assistance program, or any basis protected under federal, state or local law.

As an equal opportunity employer, Acadia is committed to a diverse workforce. If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation. Furthermore, you may request additional support if you are unable or limited in your ability to use or access Acadia’s career website due to your disability, along with any accommodations throughout the interview process. To request or inquire about your reasonable accommodation, please complete our Reasonable Accommodation Request Form or contact us at [email protected] or 858-261-2923.

Please note that reasonable accommodations granted throughout the recruiting process are not guaranteed to be the same accommodation given if hired. A new request will need to be submitted for any ADA accommodations after starting employment.