Director Digital and Consumer Marketing
Please be aware that Acadia has a mandatory COVID-19 vaccination policy for all employees.
The Director DTC Marketing is responsible for the management and execution of the U.S. Consumer Marketing strategy and its tactical plans and activities to support CNS brand launches and upkeep, specifically for consumers, inclusive of direct-to-consumer (DTC) and direct-to-patient/caregiver (DTP) audiences.
- Contributes to overall consumer marketing strategy development and annual budget planning
- Translates clinical data and market research insights for the education and benefit of the patient, caregiver, and consumer audiences
- Leads the collaborative implementation of consumer strategy (e.g., patient journey, messages and claims) across all tactics including DTC (e.g., television, print) and DTP (e.g., websites, brochures, CRM)
- Develops and implements core DTC tactics (e.g. production of television commercials and print advertising)
- Develops marketing materials, point-of-care programs, exhibits, sponsorships and sales meeting materials
- Manages the inventory of printed resources and the execution of paid media plans
- Partners with Digital Marketing in the development of consumer digital tactics (e.g., brand.com, DSE.com, CRM, social media)
- Partners with Commercial Insights, Analytics and Operations to evaluate and measure impact of omnichannel marketing activities
- Establishes, monitors and evaluates key performance indicators and measurement criteria
- Evaluates innovative technologies and tactics aligned with marketing objectives
- Collaborates with and supports cross-functional departments/colleagues like HCP Marketing, Digital Marketing, Commercial Operations, Sales, Sales Training
- Participates in and adheres to MLR submission and review processes
- Develops and delivers presentations as needed to commercial leadership and other internal groups
- Other duties as assigned
- Bachelor’s degree in Marketing or related field; MBA strongly preferred. An equivalent combination of relevant education and experience may be considered
- 8+ years of progressively-responsible experience in the pharmaceutical or biotech industry within the Marketing arena
- Consumer Marketing Experience required and 5 years Digital Marketing experience
- Recent blockbuster brand experience, launch experience or major new indication launch experience
- Biopharma brand management and omnichannel tactical experience
- Demonstrated experience building omnichannel marketing campaigns with a strong emphasis on digital
- Demonstrated successes in one or more areas of marketing development, execution and measurement (e.g., market research, campaign development, program development, tactical implementation, ROI analysis).
- Prior experience collaborating with and directing partners
- Negotiating skills, specifically with business partners or management and influencing senior-level leaders regarding matter of significance to the organization
- Experience communicating department or area issues and results within and across functional areas, and delivering presentations of technical information concerning specific projects or timelines. Able to gain the cooperation of others
- Experience leading a cooperative team effort and coordinating resources to achieve team goals. Able to make and prioritize process and resource decisions based on overall team needs
- Ability to travel up to 30%!
May provide guidance to subordinates and/or manages department section, to achieve goals in accordance with established policies and to meet schedules and/or resolve problems. Receives assignments in the form of objectives. Follows processes and operational policies in selecting methods and techniques for obtaining solutions; determines how to use resources to meet schedules and goals. Works on issues of diverse scope which require evaluation of a variety of factors ad an understanding of functional area objectives and trends. Erroneous decisions or failure to achieve results may add to costs and impact the short-term goals of the organization.
While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch, see, talk or hear in a standard office environment and independently from remote locations. Employee must occasionally lift and/or move up to 20 pounds. Ability to travel by car or airplane independently overnight up to 50% of the time and work after hours if required by travel schedule or business issues.
What we offer you:
- Competitive base, bonus, new hire and ongoing equity packages
- Medical, dental, and vision insurance
- 401(k) Plan with a fully vested company match 1:1 up to 5%
- Employee Stock Purchase Plan with a 2-year purchase price lock-in
- 15+ vacation days
- 14 paid holidays plus one floating holiday of your choice, including office closure between December 24th and January 1st
- 10 days of paid sick time
- Paid parental leave
- Tuition assistance
Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every single one of the qualifications in the exact way they are described in job postings. We are committed to building a diverse, equitable, inclusive, and innovative company and we are looking for the BEST candidate for the job. That candidate may be one who comes from a less traditional background or may meet the qualifications in a different way. We would strongly encourage you to apply – especially if the reason you are the best candidate isn’t exactly as we describe it here.
It is the policy of Acadia to provide equal employment opportunities to all employees and employment applicants without regard to considerations of race, including related to hairstyle, color, religion or religious creed, sexual orientation, gender, gender identity, gender expression, gender transition, country of origin, ancestry, citizenship, age, physical or mental disability, genetic information, legally-protected medical condition or information, marital status, domestic partner status, family care status, military caregiver status, veteran or military status (including reserve status, National Guard status, and military service or obligation), status as a victim of domestic violence, sexual assault or stalking, enrollment in a public assistance program, or any basis protected under federal, state or local law.
As an equal opportunity employer, Acadia is committed to a diverse workforce. If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation. Furthermore, you may request additional support if you are unable or limited in your ability to use or access Acadia’s career website due to your disability, along with any accommodations throughout the interview process. To request or inquire about your reasonable accommodation, please complete our Reasonable Accommodation Request Form or contact us at [email protected] or 858-261-2923.
Please note that reasonable accommodations granted throughout the recruiting process are not guaranteed to be the same accommodation given if hired. A new request will need to be submitted for any ADA accommodations after starting employment.